Crazy Internet Clip

I saw this on the CBS Early Show one morning while I was in Chicago. The folks at Dove (the soap folks, not the chocolate folks) were the same folks behind last year's "Real Women, Real Curves" campaign, which generated buzz by shooting ensemble pics of real women with real curves in their undies and putting it on billboards.

The new internet-only ad is a crazy timelapse video of a makeover. It's dang incredible.

I don't know what the message is, because frankly, I'm not that smart or not that interested in the message. But the transformation from start to finish is remarkable. It makes boys wonder why girls ever STOP wearing makeup...

I know. I'm probably going to hell for that last line.

Check out the video:
http://www.campaignforrealbeauty.com/